1.It is quick and easy to brand. White label solutions can offer advantages if you are trying to think of ways to add new features to your business. White label solutions are generally fully integrated and ready-made, which makes branding very easy. As the reseller, you will be free from concerns about needing to spend time and money on research or development. You can add your own branding and identity, and get back to business.
2.It keeps your customers happier. Your customers have an end goal, and using a white label solution can give them a clear and simple path to reaching it. The extra months (or even years) that it takes to develop your own solution can force customers elsewhere for solutions. You can avoid this with a prepackaged solution that meets their needs immediately.
3.It saves you time and money. Developing a solution from scratch takes a large amount of financial and human capital resources not to mention time. While a custom solution may seem at the outset to be the best alternative, you may quickly find that the effort derails internal business processes and busts budgets. Even if you think you can build it yourself, it is important to factor in time for marketing. Remember the time it takes for architecture, design, building, and testing the solution. If you require a fast deployment, cutting corners in any of these steps can leave you even further behind. When time is of the essence and you need to be speedy, investing in an existing solution may be more cost-effective in the end.
4.It allows you to focus on your business core competency. In many cases, the solutions that companies hope to build themselves fall far outside of their areas of expertise. It is not smart to stretch your resources to do something that does not fit within your core competencies. Be sure to look closely at the solution you need and compare it to your available resources to help you decide whether a white label solution would help you reach your goals more efficiently. Prepackaged solutions provide an opportunity to trust the experts in the specific space you are focused on, and avoid making the same mistakes that others have made before you.